Monday, December 15, 2008

MBA in media and entertainment

MBA in media and entertainment

The Indian media and entertainment industry is expected to grow at a 19 per cent Compound Annual Growth Rate (CAGR) to reach an overall value of Rs. 1.15 trillion by 2012 from its present size of Rs. 513 billion, according to a report published by PWC for the Federation of Indian Chambers of Commerce and Industry.

This represents a huge growth opportunity for highly qualified and trained professionals in this field.

Understanding this requirement, Manipal University has designed a programme to cater to this growing demand.

The two-year MBA in Media and Entertainment has specialisations in Film, Broadcasting, New and Interactive Media and Event Management. Admissions are now open for the January 2009 intake. Manipal University is offering this course in association with Whistling Woods International.

The first year of the programme will be conducted at the Manipal University Off-Campus in Bangalore, covering all general management subjects and media case studies.


The second year will consist of hands-on training at the Whistling Woods International in Mumbai.

The course is new, exciting and truly industry-focussed, combining managerial tools and frameworks with an in-depth understanding of the creative processes that are involved in the media and entertainment industry.

The programme prepares the students to be well-rounded media professionals and opens up avenues for exciting and successful careers in one of the fastest growing sectors — the media and entertainment industry.

Upon graduation, the students can have a choice of careers in international and Indian production houses, news and entertainment channels and event management companies, functioning as either business/marketing managers or creative/production managers.

The last date to submit applications is December 22. The programme, which will commence from January 2009, is open to those who have completed any undergraduate degree.

For further details, log onto or call +91 97400 67213 or write to

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