Students gift Dhoni discarded products endorsed by him
Gangtok, June 15: Students from a government secondary school in remote Yuksom, West Sikkim have written 5-page letter to the Indian cricket team captain Mahendra Singh Dhoni highlighting the effects of his brand endorsement on the fragile ecology of the Himalayan State.
To supplement their arguments for corporate responsibility towards environment, the students have gifted a discarded wrapper of ‘Lays’, a potato chips.
With the volume of such garbage increasing along with the increase in tourist footfalls in the area,the students decided to pay it back to the celebrity who endorses them.
Hence the letter to Dhoni and the attached wrapper as a sample on how the tentacles of plastic in guise of chip packets have reached the relative virgin high altitude areas of West Sikkim.
The students admit in their letter that this is not the best of gifts but expressed hope the gesture communicates the urgency of the matter to the cricket star.
Since the concerned students do not have the mailing address of Mahi, they have marked their letter to him and addressed it to a ‘reputed, eco friendly electronic media’ with copies marked to local newspapers of Sikkim.
They want their words and concerns to reach Mahi while adding the ‘stunt’ is neither to defame the Team India captain or the company manufacturing the product.
The students have even invited MSD to visit Yuksam and a get a guided tour of biodiversity hotspot from where the message has reached him.
The environment ball has been bowled to MSD and let's see how he tackles this googly.