Monday, August 18, 2014

Pledge: Make UAE Roads Safer

Are you a resident of UAE and holds a driving license? Then, it is time for you to visit:

Drivers  and Passengers taking the pledge will commit themselves  to the following 4 points;
√ YES – Seat belts – by EVERYBODY in your car!
√ YES – Indicators - every time you change lanes!
ø NO – Speeding!
ø NO – Mobile Phone: not without proper hands-free equipment!
The UAE has one of the highest per-capita road fatalities globally and we experience shortcomings of Road Safety on a daily basis. ‘Road injury’ is the number 1 cause of premature death in the UAE (according to a Global Burden of Disease study), and accidents are the number 2 killer in the UAE with traffic related accidents representing about 2/3 of all accidents. Clearly, this is avoidable! want to ‘make a difference’ and this needs a strong voice. This is the reason, why we team up with media partners, corporate supporters, and governmental entities like RTA, to help us ‘spread the word’.
We need YOUR VOICE, and the voices of all road traffic participants of the UAE!  We need your voice to clearly state: ‘I commit myself to MAKE UAE’s ROADS SAFER!’ – and to sign our pledge!  
…and please: forward the pledge to your family, friends, colleagues – whoever you care about!
For 2014, we are aiming for 100,000 pledges by year end. Maybe we achieve even more! Together, we’ll celebrate and decide our game plan for the future. With 100,000 of us standing strong for the cause, we will for sure improve the safety on our roads.
There are definitely additional important points of road safety, but for our initial pledge we want motorists to commit to those 4. In future pledges, additional points of road safety will be included.
Will your pledge make a difference and what is the purpose of the pledge? Possessing a driving license proves, that we know the road rules and the proper road behavior. Taking the pledge is a concrete action of rationalizing and reminding ourselves of how to do it right.  Reading and discussing is one thing, but actively taking the pledge is a much more a testimony of our commitment to increase road safety.  Please also refer to our ‘Topics & Tips section’!
Certainly, in the initial phases of the pledge, traffic participants, who already have a high conduct of road safety will make the pledge. However, they are encouraged to forward to pledge to other traffic participants with improvement potentials, or  with a low conduct of road safety! It is in the interest of those they forward the pledge to! The more traffic participants will go through this process of rationalization by signing the pledge, the more the level of road safety will improve.
By forming a group, we can accomplish difficult goals that we might have trouble achieving alone. Like-minded people can help support the cause of improved road safety and the group momentum can positively influence positive behavioral change and  ensure that we follow through on our good intentions. We need to ensure a culture of looking after each other on the road – and taking the pledge is a good start!
Inviting all companies, educational institutions and organizations sign the pledge, and also to encourage their employees, customers, students and other stakeholders to sign, too. It will help organizations develop a systematic approach to managing the key risks arising from road transport, thereby contributing to successful road safety outcomes.

Appending below is the support and call by the Ambassador of India, H.E. T.P. Seetharam in support of this initiative.

Please share the link, spread the word around and let there be less accidents as possible.

Thank you and best wishes in advance,

Ramesh Menon, Abu Dhabi

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