DEWA brings awareness campaign to malls and private companies

DEWA brings awareness campaign to malls and private companies
Staff Report KHALEEJ TIMES Published: July 21, 2008, 13:20

Dubai: Dubai Electricity and Water Authority (DEWA) has launched a campaign to raise awareness of water and energy conservation among the public under the slogan "Now that you know, don't let it go."

The campaign is a sequel to the "Your Decision Campaign" that marked the introduction of a slab-based tariff system.

The new campaign, which will be implemented at government departments, private companies and shopping malls, seeks to educate the public on avoidance of wastage of water and power to conserve environment and natural resources.

The campaign focuses on behaviour of consumers when it comes to wasting water and electricity, through visual and written communications collateral, giving facts and explanatory messages on natural resources and the importance of saving them.

It uses various channels, including posters, to convey the message of water and energy conservation to governmental departments, private companies and in shopping malls.

DEWA is putting stickers on water taps and electric switches and distributing booklets and brochures to employees and visitors. Moreover, the campaign also uses portable advertising billboards showing its slogan and fact sheets.

The process of electricity production in Dubai requires 7,000 staff workers, 1,219 kilometres of overhead lines and 2,129 km of underground cables.

Water production needs 43 desalinating units and a 769 km pipeline to meet the consumers' daily demand.