‘Your Decision’ Campaign by Dewa
Staff reporter KHALEEJ TIMES 16 October 2008
DUBAI - The Dubai Electricity and Water Authority (Dewa) has launched an extensive campaign to spread awareness on the need to rationalise electricity and water consumption in the emirate, as a follow-up of the ‘Your Decision’ campaign, conveying simple but powerful messages through cartoons.
According to Saeed Mohammad Al Tayer, CEO and Managing Director of Dewa: “This campaign is a crucial part of the authority’s strategy designed to conserve electricity and water resources. It is an interactive campaign focused on increasing consumers’ responsibility and accountability to society.
“We have adopted an innovative approach to demonstrate simple steps to be taken for rationalising water and electricity consumption at the individual level. The message is conveyed through lively and themed visuals,” he said.
The campaign focuses on cartoons to introduce best practices in a fun way. It also entails distribution of posters, leaflets and educational brochures to target audiences.
“The UAE is among the world’s top three consumers of electricity and water at the individual level. Our aim is to put Dubai in the forefront of water and electricity rationalisation movement. This is a challenging process that needs focused measures and consumer education. We hope these campaigns will make consumers realise the benefits of rationalising consumption of water and electricity,” Al Tayer said.‘