Our Bangalore team member Mr. Shanawas send me these. We all know that it is very difficult to capture the attention of consumers. Many times we glance through newspaper ads in full page, color and promising words. The cost for releasing such ads may go into thousands of Rupees or Dirhams. But they never remain in our mind or heart and fail to generate the intended results. However, many other times we see a small insert getting into the hearts of millinos.
This is one item that I was looking forward to, the Art of Presenting things in the right way within the right space and time. Here they are - some of the successful ones during year 2006.
Of course, you can revisit our Saturday Special news to imagine the value of time, space, content and deciding NO when it is required to - I am learning more about it by each week.
You will also see in due course some of the ones which failed to generate the results.
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